About LORETTA AYEROFF PHOTOGRAPHY

Loretta Ayeroff is a former editorial photographer, having worked for the Los Angeles Times; Los Angeles, California, New West, and Westways magazines, amongst other publications. She has taught photography since 1983, at UCLA Extension and Otis College of Art+Design, the Continuing Education Dept., where she also ran the AFA Photography Certificate Program for several years. Loretta has coordinated documentary film series for Otis College of Art+Design and The J. Paul Getty Museum. Her personal work is in several permanent collections, including the Palm Springs Art Museum, where she is included in “Backyard Oasis: The Swimming Pool in Southern California Photography, 1945- 1982” part of The Getty initiative “Pacific Standard Time: Art in Los Angeles, 1945-1980.” Currently, Loretta teaches digital photography at the Los Angeles County Museum of Art. She still considers the camera her best friend.

The images on my website, began with an early, published portfolio on "California Ruins"  in California Magazine, 1982. "The Motels" were exhibited, and selections used for editorials, around the same time. "Off Wilshire" was completed in a year, while walking my baby daughter, up and down this boulevard. "Road Pictures" was updated in 2001 while visiting Italy. "Los Angeles, Dedicated to Raymond Chandler" continues my transition to digital captures, after "Mountain View, Edris Drive, 2006" was the last series that I shot on film. I moved four times,  2006-2012, twice around the corner from Mr. & Mrs. Chandler's residences, while reading his books, and these images reflect that influence. "4th Street, Backyards" describes a long relationship during this period, and was shot from the building we lived in, before separating. I'm ready to move again.....Looking for the area that I want to shoot next, I like to have it right outside my door, if possible......